Artists usually start their art gallery from blogging as they think they are supposed to blog. However, this may be a wrong move of making blog somewhat. But, making a great online presence with blogging is not a worse decision.
You must understand the blogging goals while determining what content you should post based on your aims, which can help you to be a more successful blogger. Blogging can be your alternate source of earning with your running painting portal. Through blogging, you can grab the attention of potential art enthusiastic who can convert into customers to the regular readers.
Here are the reasons why artists mull over blogging?
- Boost up the sales
- Getting more exposure
- A place where they share their ideas
- Chance to connect with the art community
- Platform of interactions with fans and customers
If you really want to enhance your sales and if this is one of your goals, you won’t desire to do these biggest mistakes which artists usually do while blogging:
Tasteless and useless content
If someone visits your oil painting blog and the first three posts have nothing to do with oil painting, then the blog would be the reason for getting away of traffic. Therefore, you need to have essential information on a related topic for getting huge traffic. Try to appear informative write-ups on the blog which can engage the visitors.
You can write your personal stories like when and how did you start your journey as an artist. From blogging, you can build your loyal readership; later readers can be your regular customers asking for your oil painting. Writing words about the inspiration behind the painting and posting images of your studio can be swayed your readers or customers.
Send newsletter via email regarding upcoming event
For having a great fan following or to capture the attention of your greatest fans, the best way to do collect their emails ids and send them regular updates of your upcoming event or future art through email.
Shooting email is one of the best ways to connect with your fans but often most artists or bloggers feel regret for not having their fans’ email Ids from the beginning of the blog. So, never forget to ask their email address to engage with your buyers.
You can also use your newsletter to tell your reader about new offers, special discounts and more information about your newest pieces of art.
Leave your contact information
For amplifying your reach you need to leave your contact information on the blog so that the readers can able to find you without hassle. You might have seen on several blogs of bloggers who usually put their contact details on them. This reduces the barriers of communication between you and readers. Preparing your blog site without contact information means the expected readers you want on the blog will probably leave it after reading.
So, set your goal before starting a blog in a simple way with useful information for your readers. Try to use above things to minimize frustration and boost the chances of getting potential buyers through blogging.